Custom Club-Fitting Comes To Palmetto Dunes

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Palmetto Dunes Oceanfront Resortoffers some of the best golf on Hilton Head Island. Now it also offers the island's best custom club-fitting experience.

That's because Chris Wycoff, after running the island's most successful custom club-fitting business at his Golf Etc. store, has moved his SwingFit operation to Palmetto Dunes and the Robert Trent Jones Ocean Course clubhouse. Wycoff didn't move his entire retail operation, of course, but he set up a covered hitting bay at the end of the range and a shop underneath the clubhouse where he has thousands of components on hand to build clubs for both resort guests and residents.

SwingFit offers just about every brand imaginable, including the new PXG Clubs, which can go for $5,000 and up for a set, as well as Titleist, Mizuno, Ping, TaylorMade, Callaway, Cobra and several other major brands. The shaft offerings are even more impressive, from basic True Temper steel to $350 Fujikura Pro Series shafts and beyond.