Lisa Riley never planned to sell cosmetics. She was a sales associate in the children’s department at Belk in The Mall at Shelter Cove when a manager requested (or, more accurately, instructed) that she move to the Clinique counter. Riley admits to not liking the job at first — she had never worn make-up — but she soon realized there was more to the job than helping women choose between matte and glossy lipstick. “I realized that I was making people happy,” she says. “I wasn’t just selling make-up. I was listening to women, hearing their stories and helping them feel secure and beautiful.”
Riley says she realized she had a gift for pairing people with products when a mom and daughter approached her looking for a single item and ended up leaving completely made-over. And those are just two of more than a thousand clients — including some from as far away as California, Virginia and Michigan — who now ask for Riley by name.