American Wood Reface

Leading men



Like many of us, Bruce Zaidman decided over a game of golf that the Lowcountry was the right place for him. As a principal of American Wood Reface, he’d been focused on the Charlotte market but was mulling expansion options when a friend suggested over a round of golf that Zaidman set up shop in Sheridan Park.

“I opened a showroom in September of 2009, we completed our first kitchen in December and shortly I was doing more business here than I was in Charlotte,” he said.

Now, in addition to the Bluffton showroom, American Wood Reface keeps a shop in Hardeeville doing custom cabinet work. Joining Bruce in the family business is his son Ben who serves as sales manager and craftsman Joe Gutowski who brings 35 years of experience to every job he does.

Built from Amish-made solid wood cabinet facing, doors and molding, the crew crafts cabinets that let you transform your kitchen without breaking the bank. And unlike a full kitchen remodel, refacing your cabinets typically only takes two to three days and can save you up to 50 percent of the cost of new custom cabinets.

And if you want to go even further, they specialize in quartz counters and can completely reimagine your cabinets to go around them, creating something truly your own at a fraction of the cost.

“We do about 150 kitchens a year in the Lowcountry and every one of them has to be perfect,” said Zaidman. “In some neighborhoods around here, you can’t walk a block without passing a kitchen we’ve done.”

And to think, it all started over a game of golf.

40 Pennington Dr ste c, Bluffton, SC 29910 | 843-815-670 |