As with our personal lives, it is important to take time to stop, reflect and focus on who we are, what we do and where we want to go. As a town, that was our task in the beginning of 2014 as Bluffton developed a brand for itself.
Beyond the marketing benefits of a new brand, the process also reminded each of us why we do what we do and gave us a philosophy which guides Bluffton forward in each project and policy.
That process crystalized the mission of Bluffton to further evolve our town into a progressive, innovative municipality, while never losing sight of our town’s historic, artistic and coastal culture. As in our personal lives, when we are clear about our intentions, it’s amazing how other people’s focus also becomes clearer.