Lowcountry Fashion

For women, buying a bathing suit that fits and flatters can feel like finding a needle in a haystack. Read on to get the scoop on flattering, comfortable styles for all body types.

Growing up in Augusta, Georgia, Ginny Lovelace knew her dad loved history and his extensive coin collection, but she didn’t share those interests.

“He would be reading a book about the Civil War or what we called ‘playing’ with his coins, but I didn’t spend much time with my dad. I was concerned about my next date or something like that. We didn’t have a lot in common when I was growing up,” Lovelace said.

Photography Lisa and Mark Staff / Styling Roxanne Madere Gilleland / Models Katie Casey, Mike Casey, Kety Marquez, Mackenzie Hilton, Cheyenne Wright, Leslie Hughes, Jock Miller, Marianna Elizabeth Epps / Makeup Maria Noel Bagnulo of Head Makeup Artistry and Esthetics / Hair Rebecca Bianchi of Le Spa of Sea Pines / Special thanks Harbour Town Yacht Club and Mike Casey for use of his boat

Still searching for just the right outfit for the RBC Heritage Presented by Boeing? The Hilton Head Island-Bluffton Chamber of Commerce's Chamber Fashion Week has you covered.

Photography Mark Staff Photography 
Styled By Roxanne Madere Gilleland 
Makeup by Deborah Miller at Deborah Roncarati Salon
Location 54 Brams Point, Hilton Head Island 
Models Jock Miller, Katie Casey, Kety Marquez, Leslie Hughes, Mackenzie Hilton

LUKE MCGOWAN IS CARVING OUT HIS FUTURE ONE FRAME AT A TIME.

The photo, one of many on the Luke Shades Instagram feed, reveals the humble beginning of a fashion brand that is storming the beaches of the East Coast.

It shows a cheap patio table of metal mesh on a sun-baked patch of concrete, an orange box cutter, and a primitive set of sunglass frames cut from a piece of 1/8-inch scrap plywood.

Jo Ann Graham has always been artistic. It just took her a while to realize it.

Graham grew up around the arts — her father was a photographer — but her parents did not encourage her to pursue that field. Having been through the Great Depression and World War II, they pushed an education and a more stable career for their daughter.

“It's a new era in fashion — there are no rules. It's all about the individual and personal style, wearing high-and low-end, classic labels, and up-and-coming designers all together.” — Alexander McQueen

Photography Tim Zielenbach
Hair & Makeup Heavenly Spa, The Westin Hilton Head Island Resort & Spa
Location The Westin Hilton Head Island Resort & Spa
Styled By Roxanne Madere Gilleland