Bluffton’s Promenade district is the closest thing the Lowcountry has to an urban scene. Nightlife, residential living space above restaurants and a walkable scale have made this area popular with Millennials.

The metro feel made this location appealing to Kim Block when she decided to open a boutique in her new hometown. Her shop, Maluka, looks like a clothing store one might find in the downtown of a large city.

Photography by Celia G Photographie // Hair & Makeup by Hilton Head Hair & Makeup, LLC. // Location Oldfield // Models Alina Porcelli // Andrea Gannon // Ashley Smith // Patti Maurer // Mark Piekarski

Photography by Mark & Lisa Staff // Hair & Makeup by Southern Belle by Maria Noel // Location Beach House - Hilton Head Island Hotel & Resort // Styled by Roxanne Gilleland

Models Hadije Aliu • Abby Rae • Alex Braden • Ned E. Gilleland • Mackenzie Hilton • Ketina Gomez

Growing up in Augusta, Georgia, Ginny Lovelace knew her dad loved history and his extensive coin collection, but she didn’t share those interests.

“He would be reading a book about the Civil War or what we called ‘playing’ with his coins, but I didn’t spend much time with my dad. I was concerned about my next date or something like that. We didn’t have a lot in common when I was growing up,” Lovelace said.

Photography Lisa and Mark Staff / Styling Roxanne Madere Gilleland / Models Katie Casey, Mike Casey, Kety Marquez, Mackenzie Hilton, Cheyenne Wright, Leslie Hughes, Jock Miller, Marianna Elizabeth Epps / Makeup Maria Noel Bagnulo of Head Makeup Artistry and Esthetics / Hair Rebecca Bianchi of Le Spa of Sea Pines / Special thanks Harbour Town Yacht Club and Mike Casey for use of his boat

Still searching for just the right outfit for the RBC Heritage Presented by Boeing? The Hilton Head Island-Bluffton Chamber of Commerce's Chamber Fashion Week has you covered.

Photography Mark Staff Photography 
Styled By Roxanne Madere Gilleland 
Makeup by Deborah Miller at Deborah Roncarati Salon
Location 54 Brams Point, Hilton Head Island 
Models Jock Miller, Katie Casey, Kety Marquez, Leslie Hughes, Mackenzie Hilton


The photo, one of many on the Luke Shades Instagram feed, reveals the humble beginning of a fashion brand that is storming the beaches of the East Coast.

It shows a cheap patio table of metal mesh on a sun-baked patch of concrete, an orange box cutter, and a primitive set of sunglass frames cut from a piece of 1/8-inch scrap plywood.

Jo Ann Graham has always been artistic. It just took her a while to realize it.

Graham grew up around the arts — her father was a photographer — but her parents did not encourage her to pursue that field. Having been through the Great Depression and World War II, they pushed an education and a more stable career for their daughter.