Last call: The last-minute Heritage call

Last Call
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marc_freyYou know that desperate feeling you get when you realize you’ll be pressed right up until the last minute to fulfill a deadline?

Unless you are disciplined enough to let an electronic agenda dictate every hour of your life, you know what I’m talking about. The “last minute call” is an inside joke at Monthly referring to yours truly about when I fail to deliver my column in a timely manner, despite the constant reminders of our talented and organized editor.

A “last minute call” is also how I would describe the circumstances under which we secured RBC as a title sponsor for the Heritage literally days before a looming deadline. I don’t know about you, but all of a sudden I feel this special connection to all things Canadian, so in celebration of our new title sponsor, I decided to compile a good-natured list of five things Canadians are doing better right now:

  1. They keep alive the cultural heritage of their ancestors.
  2. They don’t try to fix foreign countries.
  3. They don’t depend on foreign energy ?sources.
  4. They know how to throw a party.
  5. They saved the Heritage.


All joking aside, I’m jubilant for the fact that the Heritage has been given a second life, but at the same time I would like to see us use this close call as a wake-up call. Unless we want to relive this period of extended uncertainty (even though we can breathe out now) we should start now the process of securing a sponsor for 2017 — which will be here before we know it. I truly hope that we won’t simply return to the idea that everything is perfectly fine now, because there’s still a great deal of work to be done.

I do apologize for constantly using this space to sound an alarm bell, but the fact remains that we have much to accomplish in the next five years if we want to avoid having to be bailed out via a last-minute call. We have to fix our infrastructure, our image and our marketing message, and we have to create a culture of excellence in every respect when we receive a new sponsor, visitor, business or neighbor.

Many people believe that the best times to be here in Hilton Head are spring and fall, but most of our visitor dollars (which represent 2/3 of our economy) are made during the 12 weeks of summer. There must be a better way to sell our best seasons — and that task requires the same type of re-thinking and rejuvenation that will lead us back to the path of success.


Keep on the sunny side

Meanwhile, does anyone remember six-month recessions? The ones with the short, steep dips and quick recoveries? These days we’re bogged instead by a two-year drought, which has been followed by a miserly recovery. It’s no wonder that many of us feel tired and burned out, but now is not the time to be complacent. Quite the opposite: Now is exactly the time to summon your last resources of energy and optimism — the ones you didn’t know you had — because better days are ahead of us, and as the Heritage deal proves, we’re digging ourselves out of it.

If you want to get out of the doom-and-gloom mood here are a few tips:

Do you wake up and go to bed with CNN, Fox or MSNBC? Stop the noise and fear-mongering and seek the truth. Are your only friends the ones you have on Facebook? Close the computer and talk to a neighbor. Are you discouraged that Apple only employs 50,000 people in the U.S. but a millions in China? Be proud instead that every BMW X3 (the company’s best-selling SUV) worldwide is being produced in the upstate in Spartanburg. Are you tired of bipartisan bickering? Stop listening and go vote when the time comes. Are you discouraged about your own situation? Go out and help somebody that is worse off than you. Reality is what we make of it and for every piece of negative information we can so often find a positive counterpart!

Upwards!

 

Email: mfrey@freymedia.com