Everyone has heard of a trademark, but not everyone knows what it is. Fewer understand the importance and value of trademarks and why they are essential to nearly every business.
The most common trademarks consist of a single word (Fishcamp®), a group of words (Outside Hilton Head ™
™ ) or a slogan (Docking Made Easy®) that identify a business. However, trademarks may also include the shape of a product or a product’s unique packaging design, a sound, a scent and a color.