A question that is likely on all small business owners’ minds lately is this: How do you capture the limited attention of your target consumer through marketing when they are constantly being bombarded with more advertising and distractions than ever before? 

Also, how do you compete with established corporations that have seemingly unlimited resources?  

The answer is not in marketing, but instead through best-of-breed branding.  

LOWCOUNTRY CELEBRATION PARK DESTINED TO BE A HILTON HEAD ATTRACTION

Located on the south side of Pope Avenue between Circle Center Shopping Center and Coligny Beach parking lot, the much-anticipated Lowcountry Celebration Park is destined to be a sought-after attraction.  

The park includes a sprawling lawn, a small pavilion on a lake, a stage for events, walking trails, exercise stations, boardwalks and The Sandbox Children’s Museum.

THAT PERSEVERES DURING TOUGH TIMES

These past few months have been a very challenging period for all of us. Our health has been threatened, our freedom restricted, and our activities diminished.

However, in the category of silver linings, many people report that this period has also caused them to rethink and reprioritize what really matters in their life. Spending quality time with family members in a home you enjoy is an old-fashioned recipe for happiness that seems to have made a big comeback during the pandemic. Hopefully, there have been some silver linings for you and your family as well.

WHY RELATIONSHIPS ARE CENTRAL TO SUCCESS

Are you thinking of finally starting your own business or pivoting an existing one?

Whether your pursuit is traditional —like my husband, who’s launching a veterinary practice — or more out of the ordinary — like my business supporting modern mothers — one thing remains: relationships will be central to your success.

EXIT 3 PROJECT EXPECTED TO BE ECONOMIC BOON TO LOWCOUNTRY

Hardeeville Mayor Harry Williams will tell you — in clear, certain terms — that a ballyhooed Exit 3 off I-95 is not just another off ramp to a busy highway.

Williams — and others across the Lowcountry — are thinking bigger. Much bigger.

Recent investment and development projects along the I-95 corridor in Jasper, Colleton and Hampton counties will soon deliver positive impacts to all seven counties, including Beaufort, in the SouthernCarolina Alliance region.

With the September announcement that Boeing will move all 787 Dreamliner production to Charleston, our region is seeing even more interest from aerospace suppliers not only located in the Washington state area, but from around the world. 

Frazier MillerMLK COMMITTEE LEADERS ARE ADVOCATES FOR HILTON HEAD AND BLUFFTON

Galen Miller, president of the Hilton Head MLK Committee for Justice, is a 50-year-old native islander. He is IT director at The Cypress and runs his own IT firm. He has a networking and telecommunications degree from Wake Tech in Raleigh, N.C. Miller lives in Bluffton with his wife, a 16-year-old daughter and a 14-year-old son.

No one was more surprised than Bill Robertson himself when he discovered a passion for tracking and killing bugs and unwanted pests.

But the more he thought about it, the more it made sense. After all, according to Robertson, his Marine training — “crawling on my belly” — had prepared him to eliminate an enemy.

That was 1989. 

Everyone has heard of a trademark, but not everyone knows what it is. Fewer understand the importance and value of trademarks and why they are essential to nearly every business.

The most common trademarks consist of a single word (Fishcamp®), a group of words (Outside Hilton Head ™™ )) or a slogan (Docking Made Easy®) that identify a business.  However, trademarks may also include the shape of a product or a product’s unique packaging design, a sound, a scent and a color.

BLUFFTON WOMAN’S BATTLE WITH BREAST CANCER INSPIRES BURGEONING BUSINESS

Angie Evangelista was in a dark place in early 2019. She was recovering from surgery and going through chemotherapy after being diagnosed with breast cancer just before Christmas.

The surgery removed a piece of her physical being, but it took a greater toll on her emotional well-being.