FATHERHOOD IS A MAN'S GAME
ONE BLUFFTON ENTREPRENEUR IS ON A MISSION TO LIBERATE FATHERHOOD FROM THE FORCES OF BORING DIAPER BAGS.
When a knee gets skinned from the friendly fire of an errant skateboard, we fathers are the frontline medics who slap on a Band-Aid and send the little soldier back into battle. When hostilities break out over disputed territories in the sandbox, or when civil unrest threatens the serenity of bedtime, it is we who intervene in the name of peace.
And it’s not just the he-man stuff. Dads are taking a stronger stance in their children’s upbringing these days. A generation ago, no man changed a diaper. Now, you are rightfully shamed if you’re not down there in the trenches, co-parenting and dealing with a baby’s many messy habits. So why are diaper bags still designed as if the wife will be the only one carrying them?