Marketing pros share advice for kick-starting your business now.
Solid, strategic marketing despite a volatile economy not only helps your business make the mark, it helps your business make its mark in the eyes of your consumer. Leading marketing professionals give their two cents on how your business can improve the bottom line in these challenging times.
- “It’s clearly documented that the companies that continued to spend wisely through the 75-78 recession and the inflation crisis that ensued, and again in 81-82, increased sales substantially over their competitors once the recovery began. Do a couple of things well. Pick out the most important aspects of your plan, get really talented people involved and execute like crazy.”—David Anderson, Anderson Communications Group