Socks Appeal: THE UNLIKELY STORY OF HOW A TRANQUIL SEA ISLAND FOSTERED HIGH-OCTANE ACTION SPORTS BRAND FUEL CLOTHING CO.
We’ve all seen the Fuel logo, plastered on bumpers and rear windows of mud-caked trucks and salt-battered Jeeps winding their way around Lowcountry roads from one adventure to the next. We’ve seen Fuel-branded hats, shirts and socks — so many socks — on the heads, backs and feet of the Lowcountry’s many eternally young fun junkies.