Best Heritage Week ever

At the Helm

Lori Goodridge Roxanne GillandIn many parts of the country, April showers bring May flowers. Here in the Lowcountry, April brings more than 100,000 people to our tranquil island for the RBC Heritage Presented by Boeing.

Locals simply call it “Heritage Week.” Saying it’s important would be a huge understatement. For many local businesses, it is the most important week of the year. And considering the adversity faced during and after Hurricane Matthew, many need this to be the biggest and best Heritage Week ever.

Spring officially began March 20, but for the Lowcountry, it doesn’t start until the cannon fires at the PGA Tour tournament’s opening ceremonies.

The Heritage is the one time of year when you may see friends on TV or spot a famous professional golfer at your favorite restaurant. Every local has a story. You never know what Heritage Week is going to bring, and that’s what makes it so great.

Many pages of this issue are dedicated to the tournament, which takes place April 10-16. We profile defending champion Branden Grace and look at the biggest threats to his title in 2017. We speak with Simon Fraser of the Heritage Classic Foundation and tournament chairman Doug Smith, and take a closer look at the people and organizations that benefit from all the charitable giving the Heritage supports.

We also break down the new pro-am at Atlantic Dunes, share the updated parking plan, point out changes to the Patriots Outpost and much more. So what are you looking forward to the most? I’m most excited about Tito’s Stillhouse. 

As you may know, Tito’s Handmade Vodka is the official vodka sponsor of the tournament this year. And it just so happens that I’m practically president of the Tito’s Vodka fan club. My brother lived in Texas and introduced me to the spirit years ago. I’ve been hooked ever since. I’m excited to experience the new Tito’s tent on the Heritage Lawn. I just need to find the perfect outfit to wear to it.

Lucky for me (and other golf-loving fashionistas), this issue also features 10 pages of stunning golf-friendly fashion — clothing that will help you stand out in the gallery.

Special thanks to stylist Roxanne Gilland, photographers Mark and Lisa Staff and all of the beautiful models for making it happen on a chilly Saturday morning.

We also have plenty of other content this month, like a special lawyers section, a listing of local summer camps and all the latest news and notes. At 256 pages, it is our largest magazine ever. We also feel it is one of our best.

Happy Heritage!